Markovits, Stock & DeMarco, LLC, a law firm experienced in class action litigation, is investigating allegations that American Bicycle Group, LLC (also known as “ABG”) deceptively marketed certain products as “Made” or “Built” in the USA. American Bicycle Group also does business under the brand names Litespeed, Quintana Roo, and Obed.
On July 19, 2023, the Federal Trade Commission (FTC) issued a letter to American Bicycle Group stating that it has concerns marketing materials published by American Bicycle Group “may have overstated the extent to which ABG bicycles are made in the United States.”[1] The letter states that, “specifically, certain ABG bicycles contain significant imported components, ranging from raw materials to, in some instances, finished frames.”[2]
The FTC states in its letter that it has decided not to pursue legal action against American Bicycle Group because American Bicycle Group has promised the FTC that it will (1) stop using potentially misleading language when advertising the national origin of its products, and (2) conduct companywide compliance training.
Although American Bicycle group has promised not to engage in conduct that might violate the law moving forward, this does nothing to compensate consumers who may have overpaid for their products with the understanding that they were purchasing American made goods.
What if I purchased products from American Bicycle Group?
If you would like to have a free, confidential consultation with an attorney to learn more about your rights and potential legal remedies related to the purchase of products improperly advertised as “Made in America” or “Made in the USA,” please contact Markovits, Stock & DeMarco attorney Dylan Gould at (513) 651-3700, email us at [email protected], or submit a Case Evaluation request through the form below.
[1] https://www.ftc.gov/system/files/ftc_gov/pdf/american-bicycle-group-closing-letter.pdf (last visited August 8, 2023).
[2] Id.